01
The pause that mattered
Five years of paying attention.
Before HeiBuddy, the team built Tezbasket — an early hyperlocal commerce platform. We learned a lot. Then we paused. Five years watching gig workers carry more risk for less money while platforms kept growing.
02
The shift we noticed
Voice AI changed everything in 2023.
Not just better at understanding accents — better at understanding meaning. The tools to build a voice-first service layer for India suddenly existed. Small teams could now do what used to need 200 engineers.
03
The decision
One rule: build what we'd want ourselves.
We restarted in Bengaluru with one rule — build the platform we'd want as users and as partners. No commissions. No data resale. No menus. Just a voice that listens and gets things done.
04
The first 11,000 users
Zero ads. 11,000 people anyway.
We launched the Android app quietly in 2024. No paid creators. No campaigns. 11,000 people found us through word of mouth and started telling their friends. That's when we knew we had something real.